Sample Emails for Engaging your Supporters and Fundraisers in Peer-to-Peer Fundraising

You can use these email templates to reach out to your current and potential Peer-to-Peer Fundraising Champions and motivate them to get started preparing for any upcoming campaign or event. Just copy and paste the text below into your email client and add some personal flair to make it your own!

1) Recruiting Your Organization's Dedicated Supporters

2) Encourage Social Media Engagement

3) Fundraising Kick-Off Party Reminder

4) Save-the-Date Reminder

5) Day-Before Promotional Message

6) Day-Of Promotional Message

7) 12th Hour Status Update

8) Final Hour Status Update

9) Post-Event Thank You

1) Recruiting Your Organization's Dedicated Supporters

Subject: You're a/n [ORGANIZATION NAME] Champion!

Body:

Hi [NAME],

As one of our star supporters, I wanted to personally reach out and ask for your help as a P2P Fundraiser for [ORGANIZATION] during our upcoming campaign. We'd love you to share your story with your friends and family as to why you support our organization as much as you do!

We'll be hosting an official fundraising kick-off party on [DATE/TIME] at [PLACE]. Pizza and drinks will be provided! Bring your laptop so we can get your personal fundraising page set up too!

If you can make it, please RSVP here [LINK TO RSVP FORM] or simply respond to this email.

If you've never fundraised before, don't worry! After signing up as a P2P fundraiser, you will be provided with a host of fundraising tools. We'll even have a messaging timeline you can reference when talking with your friends and families.

If you're unable to participate as an official fundraiser, we'd still love your help! You can spread the word about [CAMPAIGN TITLE] on Facebook, Twitter, and other social media outlets by linking to our campaign ([LINK TO PROFILE]) and including the hashtag YOUR HASHTAG!

If you have any questions or would like more information, please let me know!

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]

3) Fundraising Kick-Off Party Reminder

Subject: Fundraising kick-off party reminder

Body:

Hi [NAME],

This is just a quick reminder that we'll be hosting an official fundraising kick-off party on [DATE] at [PLACE]. Pizza and drinks will be provided! Bring your laptop so we can get your personal fundraising page set up, too. If you can make it, please RSVP here [LINK TO RSVP FORM] or just respond to this email.

If you have any questions or would like more information, please let me know.

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]

4) Save-the-Date Reminder

Subject: Send out your save-the-date message for [CAMPAIGN TITLE]

Body:

Hi [NAME],

We're counting down the days 'till [CAMPAIGN TITLE] kicks off (just 2 weeks!). Now's the time to send out your first message to your friends and family, and your social media networks!

Send this email:

Subject: You're invited to [CAMPAIGN TITLE]

Hi [NAME]!

Starting on [CAMPAIGN START DATE], [ORGANIZATION] will be hosting its [CAMPAIGN TITLE].

During this giving campaign, [ORGANIZATION] is raising funds to support/to grow their [PROGRAM/REACH/GOAL OF CAMPAIGN].

I'm personally fundraising for [ORGANIZATION] because...[REASON FUNDRAISER IS FUNDRAISING].

Get ready to give back! Starting on CAMPAIGN-start-date, visit my personal fundraising page [FUNDRAISING LINK] and make a donation to support [ORGANIZATION]!

Post these messages on Social Media:

Facebook: Save the date on CAMPAIGN-start-date: I need YOUR help to make [CAMPAIGN TITLE] a success for [ORGANIZATION] starting in just 2 weeks! Check out my personal fundraising page for [CAMPAIGN TITLE] to learn more about how your contribution can make a difference: [PERSONAL FUNDRAISING LINK]

Twitter: CAMPAIGN-hashtag! is kicking off soon, and I'm thrilled to be a part of it! [PERSONAL FUNDRAISING LINK]

Thank you so much for your dedication to our organization. We're looking forward to #giveGreater.org! and will keep you updated on anything that comes up!

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]

5) Day-Before [CAMPAIGN TITLE] Kickoff Promotional Message

Subject: Tomorrow's the Big Day! [CAMPAIGN TITLE] kicks off!

Body:

Hi [NAME],

Thank you for your support in spreading the word about our [CAMPAIGN TITLE] campaign! These past [X WEEKS] have been a whirlwind preparing for [CAMPAIGN TITLE], and we sometimes forget to stop and think about what you've helped us accomplish. Your support of [ORGANIZATION] has made [PROGRAMS] possible, and we can never forget that!

Tomorrow will be a big day for us, and we want to share in that success with you. We look forward to even more [PROGRAMS/GOALS] we'll be able to accomplish after we reach our goal of [$XX and XX DONORS]!

If you have any questions or would like more information, please let me know.

Remember, we can't do this without you. Here are 3 easy things you can do tomorrow:

Please consider making a contribution on to your personal fundraising campaign.
Start sharing our important work with your friends and family on Facebook, Twitter, or other social channels using [YOUR HANDLE] and the hashtag [CAMPAIGN TITLE]!.
Send an email sharing your enthusiasm for [ORGANIZATION] and [CAMPAIGN TITLE]! to your friends, colleagues, and family members. We'd love if they would support us, but we also want everyone to support whatever inspires them.

Thank you again for your support of [ORGANIZATION] - let's make history starting tomorrow!

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]

6) Day-of Kickoff Promotional Message

Subject: Today's the Day! Put your Giving Shoes On!

Body:

Hi [NAME]!

Today's the day! [CAMPAIGN TITLE] is kicking off!

Make sure you follow us on Facebook [LINK TO FACEBOOK PROFILE] and Twitter [LINK TO TWITTER PROFILE] to keep up with all the action. You can also share our social media posts for a quick and easy boost to your own fundraising pages! Just makes sure you include your personal fundraising link.

Your personal networks are going to make a huge difference in this campaign. There are so many ways to spread the word:

Text a Friend!
Post on Facebook, Twitter, and Instagram using the hashtag #giveGreater.org!.
Send an email.
Remember that you can also tell someone in person - that works too!

Be sure to keep up the momentum! You can continue to remind your network for the duration of [CAMPAIGN TITLE]. Just because folks don't give on day one doesn't mean they won't give later on!

We'll keep you updated on everything going on so you can share any great news with your networks!

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]

7) Monthly Status Update Throughout [CAMPAIGN TITLE]

Subject: We still need your help!

Body:

Hi [NAME],

We're just [X] months into [CAMPAIGN TITLE] and we've made incredible progress so far! Let's keep up the momentum!

You’ve helped us raise [$X] and reach [X] donors. This is amazing! With your help, we're able to do [PROGRAM].

We are so grateful for your support and for helping us by sharing our campaign with your own friends and family. We encourage you to remind your networks that they can still give to our campaign and help us reach our goal of [GOAL]. We're not done yet!

Check out our Facebook page [link to FB page] to share our posts, and to help us reach our goal by sharing your story again!

Thank you again for your support of [ORGANIZATION]

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]

8) Status Update Midway Through [CAMPAIGN TITLE]

Subject: You've helped us raise [$X]!

Body:

Hi [NAME],

We're halfway through [CAMPAIGN TITLE] and we have some news to share!

You’ve helped us raise [$X] and reach [X] donors. This is phenomenal! We’re able to do [PROGRAM] with your contributions!

We are so grateful for your support and for helping us by sharing our campaign with your own friends and family. Check out our Facebook page [link to FB page] to share our posts, and to help us reach our goal by sharing your story again!

Thank you again for your support of [ORGANIZATION]

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]

9) Status Update Towards the End of [CAMPAIGN TITLE]

Subject: Just one more [HOUR/DAY/WEEK] to support [ORGANIZATION] during [CAMPAIGN TITLE]!

Body:

Hi [NAME],

It’s the final [HOUR/DAY/WEEK] of our #giveGreater.org! campaign for [ORGANIZATION]. So far we have raised [$X] with your help - and now we’re only [$ amount left to goal] until we reach our goal!

We are so thankful for the support of our community - but the giving isn’t over yet! Help us reach our goal of [$X] by sharing our campaign with your friends and family on social media one more time! Check out our Facebook page [LINK TO FACEBOOK PROFILE] to share our posts, and to help us reach our goal by sharing your own story.

Thank you again for your continued support of [ORGANIZATION] during [CAMPAIGN TITLE]!

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]

10) Post-Event Thank You

Subject: Thank you from [ORGANIZATION]

Body:

Hi [NAME],

Because of your generosity, [ORGANIZATION] is about to do [X]. I’m so appreciative of your support of [PROGRAM] during [CAMPAIGN TITLE].

Thanks to your support, I look forward to announcing [what else you can do]. You are positively impacting the experience of [WHO/WHAT YOU SERVE]. Thank you!

We did it!

[NAME]
[ORGANIZATION NAME]
[LINK TO CAMPAIGN PAGE]